Architecture – marketing

Falken – Customer case

FROM DRAWING TO 3D VISUALIZATIONS, PROJECT LOGO, CAMPAIGN WEB WITH APARTMENT SELECTOR, FOLDERS, ADS, CONSTRUCTION SIGNS, ETC.

3D visualizations of the highest quality provide fantastic opportunities to communicate a message and shorten the time from drawing to full-scale launch and sales. We have taken care of the Falken project all the way from the drawing stage to the sale of apartments. Campaign site with home selector, project logo, 28-page folder, 23-meter mesh banner for the building fence, full-page advertisements in the daily newspaper, etc. As a graphic support partner for Kalmargården and Mäklarhuset, we have been able to work closely together, quickly and with short decision paths. A successful, fast and efficient solution that has given a very successful result and high customer satisfaction.

Selling 40 apartments on a plot more like a gravel floor, houses and apartments that are only lines on paper, and explaining our vision in text to our customers, felt difficult. 3D visualization became the solution. In this project, we have from start to finish worked with Johan Bournonville on 3D vision, from building a completely new project website, 3D views of the area, inside apartments, newspaper ads, bus advertising etc.

We have noticed a very positive response from our customers as you get a real overview of what the project and the apartments will look like when it is ready. The biggest advantage of working with 3D vision is that you get a contact and a whole for all marketing.

Simon Svensson

CEO, Kalmargården AB